Onboarding - OOH Seller
Maximise the power of your inventory with VIOOH
POP? Proof of Play! It used to be performed in the OOH world through taking pictures on-site, but luckily DOOH provides a way to automate the process, either through fetching data coming from the player logs or through retrieving play notification directly after Ad Requests are being processed.
Even if this step is optional, we highly recommend OOH sellers to put it in place, as the importance of transparency and proof of delivery is becoming a major ask for programmatic buyers, and it's also enabling them to run post-campaign analytics such as attribution measurement, all in all increasing the attractiveness of the DOOH inventory.
You will find very comprehensive documentation on our API reference, on the below link. Have a good read. https://docs.viooh.com/media-owner-api-light#operation/pop-send
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